Outing CRM for golf courses

Your outing. Our system.

Stop running outings out of inboxes and spreadsheets. Caddence turns every lead into a tracked pipeline, a polished proposal, and a day-of plan your staff actually follows.

Personalized onboarding · Hands-on setup · Live in a day.

Payments viaStripe·Email viaSendGrid
app.caddence.com / pipeline
Outing Pipeline
Spring & Summer 2026 · 14 active
KanbanCalendarTable
New Inquiry4
Meridian Rotary
68 golfers
Oak Valley PTA
96 golfers
Proposal Sent3
Delta Dental Open
120 golferspending
Summit Realty
48 golfers
Booked5
Veterans Memorial
72 golfers
Acme Industries
80 golfers
01 / 10
Founding Courses Program

10 founding courses for 2026. Locked-in pricing for 24 months, direct founder access, and a seat on the product roadmap.

The product

Every outing, from inquiry to 19th hole.

Caddence tracks the lead, sends the proposal, collects the pairings, and briefs your staff on the morning of the event. Nothing lives in an inbox.

1Inquiry
Meridian RotaryHOT
68 golfers · Jun 14
Oak Valley PTA
96 golfers · Jul 8
Summit Realty
48 golfers · Aug 2
2Proposal
Proposal for
Nicole Alvarez
Acme Corp · 40 golfers
$6,429$160/player
Secure Date
Changes
Viewed 2h ago
3Portal
OverviewPlayersPairingsMsgs
Player Roster
Alex JohnsonHCP 12.4
Sarah ChenHCP 8.1
Mark DavisHCP 15.7
Lisa ParkHCP 6.2
32/40 players uploaded
4Day-of
Hole 1G-01
Hole 2G-02
Hole 3G-03
Hole 4G-04
Staff Brief
10 flights · 40 carts · 6 staff
Shotgun 8:00 AM · Arrive 7:15
Print Brief
Export

Features

Everything you need. Nothing you don't.

The full outing lifecycle, in one system. First lead to event day.

Pipeline that holds its own

A visual pipeline that surfaces the leads worth calling today — before they go quiet.

Proposals in minutes

AI drafts a branded proposal the moment a lead comes in. Sign and pay deposit in one link.

Organizers, self-served

Rosters, pairings, and documents live in a branded portal. You stop being a helpdesk.

Flight 1
Flight 2
Flight 3

Day-of, handled

Flights, carts, and a staff brief generated from the data already in your system.

Total
$6,429
Due Today
$1,607
Balance
$4,822

Paid before the event

Deposits, balances, and receipts run through Stripe. No more chasing a check.

Revenue, visible

Close rates, top organizers, and the lead sources that actually pay off.

How it works

Three steps to a sold-out outing

01

Capture leads

A branded lead page. Smart routing. Every inquiry in your pipeline — the moment it comes in.

02

Send proposals

One click drafts a branded proposal with AI-personalized copy, pricing, and a pay-deposit link.

03

Run the day

Pairings, carts, staff brief. Organizers self-manage through their portal.

The shift

Outing revenue is the highest-margin tee time at most courses.
Most still manage it out of an inbox.

Caddence treats outings as a pipeline — the way every other revenue channel at your course already is.

Before / After

What changes on day one.

The task
Today
With Caddence
Tracking inquiries
Spreadsheet + inbox
Visual pipeline with stage tracking
Sending proposals
PDF attached to email
Branded, signable, trackable
Collecting pairings
Email chain, last-minute
Organizer portal, self-serve
Day-of staff plan
Hand-written morning of
Auto-generated brief + cart map
Knowing what works
Gut feel
Win rate + revenue analytics
MH

Why we built this

Every course I've worked with runs their best revenue channel on a twelve-year-old spreadsheet. Outing organizers deserve a better buying experience, and GMs deserve to see their pipeline the same way every other business does. That's what we're building.

Matt Hibberd
Founder, Caddence

FAQ

The questions GMs ask.

How long does onboarding take?

A single working session. We import your existing outing list, brand the proposal template to your course, and you're sending within the day.

Does this replace our tee-sheet software?

No. Caddence sits alongside your tee-sheet and handles only the outing/event revenue channel — the piece tee-sheet software doesn't cover.

Who owns the data?

You do. Export any list — organizers, outings, financials — as CSV at any time. No lock-in.

Do we need to train our staff?

The GM and outing coordinator are the primary users. Most coordinators are sending their first proposal within an hour.

What integrations are supported?

Stripe for payments and SendGrid for email delivery today. Calendar sync and more integrations are on the roadmap — founding courses get a direct vote on what ships next.

How does onboarding work?

We handle everything. One working session to import your outings, brand your proposals, and configure your packages. You're sending proposals the same day.

Your outing. Our system.

Ready to sell more outings?

The spreadsheets, the email chains, the missed follow-ups — replaced. One system.